When it comes to providing great web ads for your real estate agents, you want a solution that saves you time and that generates tangible results. There are several approaches to choose from out there. See how Boost by HomeSpotter differs from Adwerx Enterprise so you can make the right choice for your agents and your brand.
Both Boost by HomeSpotter and Adwerx Enterprise allow real estate organizations to automate the creation of listing based ads for Facebook, Instagram and high traffic websites and apps. Agents benefit from having a solution in place to greatly simplify ad creation, get notifications and to review campaign results. Brands use these platforms to increase agent satisfaction and to assist in generating interests in their listings.
Boost by HomeSpotter was created for real estate brokerages in 2016. Adwerx provides ads individual agents in the real estate, mortgage, insurance and financial planning industries and added their brokerage automation product in 2018.
Are you an agent considering a platform to create listing ads for you or your team? View agent features.
Listing ad automation
At its core, a listing ad automation solution needs to create effective web ads and display them online. Using data feeds, ads can be automatically created that feature listing details, the listing agent and brokerage branding.
Adwerx Enterprise automates ad creations for a variety of franchise industries, including real estate. They focus on generating a volume of ad impressions by devoting a majority of campaign budgets to programmatic display ad networks.
Boost by HomeSpotter can also create listing ads in a variety of formats based on the business rules set by the broker. A higher amount of each campaign’s budget is spent on social channels like Facebook and Instagram, where users are more likely to interact through clicks, comments and shares.
Two brokerage partners of HomeSpotter’s recently ran a “bake off” between Boost and Adwerx. Both were surprised to consistently see click through rates 10x higher with Boost compared with similar listing ad campaigns and budgets powered by Adwerx, and chose to move forward with Boost based on a head to head comparison of results.
Adwerx Enterprise and Boost by HomeSpotter take different approaches when it comes to program customization. For clients that don’t require a high level of personalization, Adwerx Enterprise can offer a solution right off the shelf.
In contrast, Boost by HomeSpotter offers flexibility to brokers that want to configure their experience. Brokerages can choose from a host of options during program set up and HomeSpotter has a history of honoring out of the box requests to meet customer needs.
A successful automation program will go beyond simply publishing ads to include extra tools that agents need to succeed. By providing additional features the service provider can help the brokerage avoid additional development work and support.
Both tools offer agents the opportunity to engage their seller along the way, which is an important point of value for agents. Boost by HomeSpotter includes a variety of notifications to keep agents tuned into campaigns and engaged, which are configurable by the brokerage
Listing ad automation can be a powerful way for brands to add value to agents and to help them succeed in digital advertising. Boost by HomeSpotter is a highly configurable solution for brokerages that want to maintain control over their brand and who need a product that’s tailored to their unique structure.